Meta’s New Social Network ‘Threads’ Takes Flight: A Potential Threat to Twitter

American multinational company, Meta, has officially launched its new social network, ‘Threads’, on July 5th. Drawing inspiration from Twitter, Threads has seen a staggering five million sign-ups within just four hours of its launch.

Threads: A New Player in Microblogging

Threads, a microblogging platform, has been launched in 100 countries by Meta. The platform, which closely resembles Twitter in its features and functionality, has seen an explosive start. Within seven hours of its launch, Threads had already recorded ten million sign-ups. Threads is touted as Instagram’s text-based conversation application, another social network under Meta’s umbrella, and is ad-free.

The Celebrity Factor in Threads’ Launch

Several celebrities had verified accounts on the network right from its inception. Notable figures such as singer Shakira, actor Jack Black, and British chef Gordon Ramsay were among the early adopters. These influencers are likely to attract a large audience and, consequently, potential advertising revenue.

Regulatory Hurdles in Europe

However, Threads’ growth might be hampered as the service will not initially be available in Europe due to regulatory reasons. Meta’s apprehension stems from European data protection regulations, which could potentially expose the company to legal action.

A New Era in Social Media

The launch of Threads marks a new chapter in the social media landscape. As a direct competitor to Twitter, Threads is poised to shake up the microblogging scene. However, its success will depend on how it navigates regulatory challenges, particularly in Europe, and whether it can sustain the initial momentum.

Discover More AI Tools

Here are AI tools that will enhance your sales: Salesflare, Close, Outgrow, Castanet and Crankwheel

Every day, we introduce new AI tools and discuss the latest news in artificial intelligence. Discover new AI tools and stay up-to-date with the latest tools available.